Post by ivykhan885 on Mar 7, 2024 9:16:00 GMT
Have you already contacted a digital marketing company and heard about CPI, CPM, CPL or CPC, but without being able to grasp the exact meaning of these terms? To overcome the problem and help you, we put ourselves in your shoes and decided to write an article entirely dedicated to performance marketing acronyms. Trust industry professionals, discover the Ediscom solutions available for your campaign. For more info, click here . Performance marketing acronyms Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD GENERATION! Here, in fact, we will try to give you a general overview, clarifying what these acronyms of Anglo-Saxon derivation mean, so as to help each of you to better understand the, we could define them, "payment methods" and the costs of the various performance marketing strategies ; in this way, it will be easier to choose the most suitable one to achieve your goals.
Below, you will find the main realities that can be offered to you by the digital marketing expert company you decide to rely on, whatever it may be. To begin with, among the various acronyms of performance marketing, we decided to start from the oldest purchasing method in the sector: the CPI (Cost Per Impression) . By impressions , we mean the number of times your advertising campaign (for example, a banner) is viewed by users/potential customers. If the payment is made per thousand impressions, it is called CPM (Cost Per Thousand) or CPT (Cost Per Thousand) . We talk about CPMO Australia Telegram Number Data however, when we mean payment upon reaching a thousand openings , for example in an Email Marketing campaign. “Ok, excellent explanation – you might be thinking – but what is the CPI for ? In which case is it really useful for my company/business?”. Here's the answer: create a CPI campaign if your aim is to create what, in jargon, is called brand awareness ; in short, if your goal is to make your brand known . And what if the final aim is to obtain data and information on users to whom we can subsequently propose our products/services.
What if, to put it in digital language, we want to generate new leads ? In this case, obviously, you will hear about CPL (Cost Per Lead) and the payment is therefore made every time a contact is obtained . Do you want a practical example to understand better? We give you two because, as the Latins said, melius abundare quam deficere . First possibility: create a form to fill out , where users must enter their data to, for example, request information. Second option: imagine running a DEM campaign and, for example, requesting personal data (consequently obtaining leads) in exchange for subscribing to your newsletter. Furthermore, there are two other performance marketing acronyms that, in our opinion, are worth explaining: CPC (Cost Per Click) and CPA (Cost Per Action/Acquisition) . In the first case, the payment to be made is calculated on the basis of the clicks made by users . The click, obviously, can occur in various ways.
Below, you will find the main realities that can be offered to you by the digital marketing expert company you decide to rely on, whatever it may be. To begin with, among the various acronyms of performance marketing, we decided to start from the oldest purchasing method in the sector: the CPI (Cost Per Impression) . By impressions , we mean the number of times your advertising campaign (for example, a banner) is viewed by users/potential customers. If the payment is made per thousand impressions, it is called CPM (Cost Per Thousand) or CPT (Cost Per Thousand) . We talk about CPMO Australia Telegram Number Data however, when we mean payment upon reaching a thousand openings , for example in an Email Marketing campaign. “Ok, excellent explanation – you might be thinking – but what is the CPI for ? In which case is it really useful for my company/business?”. Here's the answer: create a CPI campaign if your aim is to create what, in jargon, is called brand awareness ; in short, if your goal is to make your brand known . And what if the final aim is to obtain data and information on users to whom we can subsequently propose our products/services.
What if, to put it in digital language, we want to generate new leads ? In this case, obviously, you will hear about CPL (Cost Per Lead) and the payment is therefore made every time a contact is obtained . Do you want a practical example to understand better? We give you two because, as the Latins said, melius abundare quam deficere . First possibility: create a form to fill out , where users must enter their data to, for example, request information. Second option: imagine running a DEM campaign and, for example, requesting personal data (consequently obtaining leads) in exchange for subscribing to your newsletter. Furthermore, there are two other performance marketing acronyms that, in our opinion, are worth explaining: CPC (Cost Per Click) and CPA (Cost Per Action/Acquisition) . In the first case, the payment to be made is calculated on the basis of the clicks made by users . The click, obviously, can occur in various ways.